Open innovation (OI) platforms allow innovation seekers to harvest the creative capacity of the crowd and develop/validate their new product/service concepts. Yet, these platforms typically fall short in offering a robust user experience. Addressing this limitation, our UI/UX research team is examining the affordances of OI platforms and their experiential values for users. Informed by the users’ feedback, the project’s findings, so far, have revealed the importance of 21 UI/UX elements that can facilitate the key OI activities including social engagement, ideation, experiential communication, social validation, co-development, and co-commercialization.
(Group Members: Vanessa Roy and Elijah Nobis)