Dilab

Learn about Ivan Demetrio Ortiz Sandoval‘s work-in-progress on Digital Entrepreneurs’ personality traits. 

This study identified four key groups of digital entrepreneurs with different personality traits: visioners, inventors, builders, and networkers. 

https://lnkd.in/gRTCDU2t

‘Employees First’: The Relationship between Employee Experience Management Systems and Customer Experience Management

One of our papers at #AMCIS 2021; Best Paper nominee, Top 25% AMCIS Paper; thanks to Arsham Sanavi, Jennifer Ly, and Marina Wright. 

The study identified three key attributes of Employee Experience Management systems that can support Customer Experience Management and drive Customer Equity: (a) identifying employees’ experiential needs for job-crafting, (b) engaging employees in the innovation process, and (c) including employees in customer experience design. 

https://aisel.aisnet.org/amcis2021/strategic_is/strategic_is/18/

We’re happy to share that our paper, ‘Toward a Theory of Digital Mindfulness: A Case of Smartphone-based Self-monitoring,’ has received the best paper award from HCI International 2021. 

Congratulations and thanks to our current and former members, Melissa Klase, Farzan Khoobchehr, Fernando Olivares, Michael Pesavento, and Luis Sosa, and Professor Isaac V.

https://link.springer.com/chapter/10.1007/978-3-030-77750-0_35

We’re happy to share that our paper, ‘Toward a Theory of Digital Mindfulness: A Case of Smartphone-based Self-monitoring,’ has received the Best Paper Award of the 8th International Conference on HCI in Business, Government and Organizations, HCI International.

Congratulations and thanks to our current and former members, Melissa Klase, Farzan Khoobchehr, Fernando Olivares, Michael Pesavento, and Luis Sosa, and Professor Isaac Vaghefi.

Read the paper here: https://link.springer.com/chapter/10.1007/978-3-030-77750-0_35

Do you know 75% of a user initial imprecision of an online business  is based on user interface design? or 70% of digital platforms fail due to a bad user experience?As of September 1st, 2021, Digital Innovation Lab at San Diego State University is proud to offer UI/UX services to the local businesses and community. The new UI/UX services page guides users through what our team offers in UI/UX research to allow our clients to express their creativity and aptitude through effective user experience design.

Our devoted team, Kelsey Azmitia, Francezca Dagoc, Summer McGuckin, Elijah Nobis, and Vanessa Roy, take a human-centered approach to the design, adoption, and dissemination of new mobile and digital platform technologies.

Our goal is to assist our local communities and start-ups in Southern California while providing students with opportunities to gain experience in UI/UX design, test, and research. Optimizing the user experience can lead to numerous business benefits, including higher customer retention and engagement

Exploring Connectivist Teaching models in K-12, Nohea Behler has set out to investigate the challenges that Hawaiʻi’s middle school teachers have faced over the past year during the COVID-19 pandemic and how they have navigated these challenges using digital technologies. The ultimate goal of this project is to find out how social mechanisms and social technologies can further support educators in future crises and build resilient education systems. Findings included a set of best practices related to the use of social technologies in improving dynamic student engagement and learning experiences.

Team members: Nohea Behler

Focusing on how reflections authorize a more intelligent use of technology, the Digital Mindfulness team explores the various ways digital mindfulness can reach digital technology’s full potential. The team expands on IT mindfulness theory by blending that with the IT-based self-monitoring concept. The team examines how adding IT-based ‘reflection’ to this blend can enhance the utility and applicability of IT-based mindfulness and the related behavioral interventions in the future. This study will utilize a goal-setting theory to examine the value of reflection in both digital mindfulness and SM research. 

Team members: Melissa Klase and Olivia Connors

Open innovation (OI) platforms allow innovation seekers to harvest the creative capacity of the crowd and develop their new product and service concepts. Yet, these platforms typically fall short in offering a robust user experience. Our UI/UX research team is examining the affordances of OI platforms and their experiential values for users. Informed by the users’ feedback, the project’s findings, so far, have revealed the importance of 21 UI/UX elements that can facilitate the key OI activities including social engagement, ideation, experiential communication, social validation, co-development, and co-commercialization.

Team Members: Vanessa Roy and Elijah Nobis

Studying the psychological motivations behind self-service analytics, the Self-Service Analytics team (SSA) has identified the unique psychological needs that drive SSA usage. These needs include autonomy, competence, relatedness, having a place, and self-realization. This SSA team also examined the relationship between these needs and popular SSA tools’ affordances to inform the development and adoption of SSA tools in the future.

Team members: Casiano Cabrera, Melarie Cardenas, and Lawson Hardrick III (he/him)

Redefining the limits of Open Innovation, Nan Su and Summer McGuckin conduct a systematic literature review on the downsides of openness. By examining the different models of open innovation from Open Source to Social Product Development, the team hopes to develop guidelines that businesses innovate more effectively.

Team members: Nan Su and Summer McGuckin

The Digital Entrepreneurs team strives to “profile” digital entrepreneurs based on their personality traits and the operational dimensions of digital entrepreneurship. By identifying the four key groups of digital entrepreneurs, visionaries, inventors, orchestrators, and networkers, the team offers an opportunity to understand, model, and predict their decision-making during value creation, value delivery, and value capture. Profiling digital entrepreneurs is an essential step toward improving entrepreneurial education and developing support systems for digital entrepreneurship.

Team members: Ivan Demetrio, Ortiz Sandoval, and Tehauaroga Tehiva

The COVID-19 pandemic has forced higher education institutions to rethink the current education system. The pandemic has revealed that greater value must be placed on the student’s self-regulated learning experiences rather than instructional practices. DiLab’s Digital Education team, led by Jeffrey Cardinez, is studying this shift using a connectivism-based approach and modeling the emerging education model as Education Value Networks. After comparing both the traditional and emerging models, the team plans to examine and document the benefits of investing in Education Value Networks in the future.

Team members: Jeffrey Cardinez and Michael Pesavento

Going above and beyond marketing, the CEM/CXM team, or Customer Experience Management team, focuses on customer equity’s direct and indirect effects by understanding how crucial customer information systems are in supporting customer experience management. The CEM team offers emerging models that capture the essence of customer equity. The proposed model consists of the hotel industry and its potential implications for the general service industry. 

Team Members: Jennifer Ly, Arsham Sanavi, and Marina Wright

Making medical errors, is the third leading cause of death in the United States, with 251,000 deaths annually. DiLab members, Guillermo Gonzalez and Brenda D are researching self-monitoring technologies to address this issue. As part of this project, they work with Dr. Salvador Gullo, the founder of Saftey4Me, to implement a smartphone-based Patient Safety Self-Monitoring program to prevent medical errors. By interviewing medical professionals, the team has identified different strategies to implement this program in the near future.

Team Members: Guillermo Gonzalez and Brenda D

Why is it that 84% of Digital Transformations are failing? Why do only half of all digital initiatives reach the values promised during their creation? Why do only 18% of companies rate their use of digital technology as “very effective”?  Why do businesses fail to scale digital innovations beyond early pilot work? 

At SDSU’s Digital Innovation Laboratory (DiLab), faculty, staff, and students work together to address these questions and many more like them. With help from about 30 SDSU undergraduate and graduate students, DiLab explores how digital technology can improve learning, support entrepreneurs, and transform businesses. Students are given the opportunity to engage in research on relevant fields, with a focus on knowledge generation and dissemination. Michael Pesavento, a graduate student at SDSU and DiLab contributor, called the experience “Rewarding. DiLab provides students practical experience at every level of research and scholarship.”

“We’re working on research projects related to information systems, technology design, and digital applications, with a focus on human-centered digital transformation. The technologies we study range from social software to extended reality,” said Kaveh Abhari, an SDSU management information systems professor and DiLab director. 

Abhari established the lab in March 2019 to provide students and faculty with a collaborative environment where they can exchange ideas and knowledge to support high-impact, interdisciplinary research projects that support and promote digital innovation. 

Studying How Humans Interact with Technology

Researchers at DiLab are most interested in how humans interact with technology in differing environments and contexts. Abhari elaborates, “We study how new technologies are designed, implemented, and adopted to create values in different contexts from personal to professional, from educational to entrepreneurial.” 

The group currently has a number of research projects in the works, including:

• Modeling human factors in digital transformation initiatives 
• Developing a framework for the next generation of virtual reality educational software programs 
• Assisting the U.S. Navy to develop programs to improve data literacy and the use of self-service analytics
• Creating a guide on how sharing economy platforms, such as Airbnb, can respond to service failures
• Examining the mixed-reality (XR) applications in architectural design
• Designing smart mentor bot for platforms supporting digital entrepreneurs
• Investigating how enterprise social network sites support innovation during the COVID-19 pandemic 
• Theorizing digital mindfulness to manage smartphone addiction and improve smartphone user productivity

Using Technology for the Right Reasons

“Human-centered, accessible, and inclusive technology design allows broader digital transformation that improves how we teach, learn, do business, and serve the community,” said Abhari. “Digital transformation starts with individuals—neither technology nor strategy. Digital media can play a significant role in paving the way for digital transformation by promoting digital literacy and digital mindfulness—how we use digital technology to make the right decision at the right time for the right cause.”